Disclosure
Sponsored links, reference links, and how we tell them apart
In short: outbound links labelled sponsored may earn us a commission. Reference links never do. Every affiliate link is tagged rel="sponsored" in the page source so machines can tell too.
What this site is
JM Gardening is an editorial trade-referral hub for landscape contractors, groundskeepers, hoteliers, golf courses and estate gardeners across Ireland and 25 EU countries. Plant supply and fulfilment all sit on PlantGift.ie (Ireland) and PlantGift.eu (Continental EU). PlantGift links carry referral tracking but no per-order commission.
Sponsored vs reference
The supplier directory and the tools / soils-composts / landscape-machinery pages mix two kinds of outbound link:
- Sponsored links — we earn a commission or referral fee if you order via the link. They are clearly badged on the page (a “Sponsored” pill on the listing) and carry
rel="sponsored noopener"in the HTML so search engines and AI crawlers can identify them. - Reference links — non-affiliated suppliers included as tender-research baselines or because they fill a category gap. We earn nothing if you click. They carry
rel="noopener"only.
How we choose what to list
The directory exists to be useful first. A merchant only becomes sponsored after we've already decided they belong in the directory on editorial grounds — never the other way round. We do not list a supplier we wouldn't buy from ourselves.
When a sponsorship deal lapses we either move the entry to reference status or remove it. Sponsored status is reviewed quarterly.
Who we partner with
We partner with family-run, Gaeltacht and Irish/EU SME suppliers wherever possible. Amazon and broad multi-vendor marketplaces (vidaXL, BigBuy, Syncee) are not in the directory by editorial choice — the trade audience this site serves benefits more from naming the actual grower, maker or family-run trade desk than from one more listing on a commodity marketplace.
Where networks are used, sponsored links are routed through a direct supplier discount-code arrangement, or — if a family-run merchant happens to run a network programme — a single tracked deeplink. Tracking parameters identify the page that generated the click; we do not share any personal information with merchants. Hostinger access logs and supplier-side dashboards are the only data we see.
Reach us
Questions about a specific listing or want to be added to the directory? Email info@plantgift.ie.
Ready when you are
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